If you want to increase your Twitter followers, then you are aware of the importance of this great marketing platform. How not, and Twitter is one of the most important social networking sites in the world, with more than 336 million monthly interactive users, and this number is constantly increasing.
Whatever your business, your presence on Twitter will certainly be beneficial to you, and of course increasing Twitter followers is your most important purpose, so that you can use this platform in the best possible way to achieve better results according to your marketing or profit goal.
Before you start reading, I have to tell you that not all of the strategies that will be presented here involve buying followers, or using illegal programs – although there are many – which actually harm your Twitter account in the short and long term.
All the information that you will find here is reliable and tested information and with a little effort and creativity you will achieve your goal of increasing Twitter followers . As this platform has a special character that is different from other social media sites.
Let's start reviewing the list of strategies to increase Twitter followers:
.1 Improve your Twitter profile
Your profile is the most important thing in your Twitter account, if it is not a professional account, no one will press the follow button, so you have to take good care of it.
Use a professional photo, either for your website or company logo, or a personal photo with a clear background, and write an account summary that will make anyone understand your content and get to know you easily.
The following example is the best description I found on the account of one of the world's most famous entrepreneurs.
.2 Always use pictures in your tweets
You have to design a striking image and use it in each tweet, images get twice as much interaction as a normal tweet, this interaction includes retweeting, which makes you get more followers.
It is recommended that you design images for Twitter only, so that they are different from the images in the content you are promoting.
.3 Interact with Twitter users in a smart way
When you find a good post in your field, comment on it, mention the influencers, or the accounts you follow on Twitter to interact with them and discuss the most important things in your field.
For example, if you are interested in the field of food, ask about the benefits of a particular type of fruit in the diet, so you communicate with experts and also provide the benefit to users on Twitter, which greatly increases your chances of getting new followers.
.4 Post more videos on Twitter
According to many sources, videos on Twitter get 6 times the interaction that any written tweet gets, and not only that, but these videos are preferable to be distinctive and provide interest and benefit, and not be boring until the Twitter audience interacts with them and publishes them more, which Increase twitter followers.
.5 Introduce new and unfamiliar content
Twitter users in one of the surveys said that they use Twitter to find out new news and exclusive information in various fields.
We talked about this in more detail in the article: Twitter Marketing, I advise you to read it.
Even one of the most important interests of Arab Twitter users is to know new news and events, so always try to provide new information, or to formulate your content in this way.
For example, instead of “the benefits of the fruit of dates” … use “7 benefits of the fruit of dates that you did not know.” In this way, you will make the reader make sure that your information and news is new, thus increasing the rate of interaction on your tweets.
.6 Pin your best tweet
You can choose any Tweet you have and pin it (Pin), making it the first Tweet that appears in your profile when someone visits it.
For this, choose your best tweet in terms of interaction and pin it, so you will get more followers for your account, and in the future if you find a better tweet with a higher interaction, share it.
.7 Post content to other influencers
Twitter does not like selfishness, on the contrary, it always prefers that you interact with its users more, which is why Twitter itself has stated on more than one occasion that the most followed accounts on Twitter are distinguished by publishing content from more than one source.
Do not rely on publishing your articles or news about your company or your business only, but publish articles and news from more than one source, as long as they are good articles and provide benefit to your followers.
Post any good content in your field, especially if it is for one of the influencers you want to collaborate with in the future, in this way you provide the benefit to your followers, and also build good relationships with various influencers because you provide them with benefit.
.8 Collaborate with Twitter influencers
We mentioned before that Twitter is the largest gathering of influencers in the world, 60% of companies that have more than 100 employees around the world have accounts on Twitter, most of the influencers in various fields such as art, sports and others you will find on Twitter.
For this and in continuation to the previous step, try to cooperate and strengthen relations with influencers in your field. If one of them publishes your content, or mentions the name of your company or service on his site, this will be very useful for you, and will help you get hundreds or perhaps thousands of new followers for your Twitter account.
These new followers will represent targeted visitors to your site, or perhaps potential customers for your business, which increases your profits significantly because Twitter users, as I mentioned earlier, mostly have a high average income.
.9 Take advantage of current events in your tweets
The time of publication of this article coincided with the release of Avengers Endgame, the expected highest-grossing movie in the history of international cinema, which is awaited by millions of people.
See how Bill Gates (the second richest person in the world and founder of Microsoft) took advantage of the release of the famous movie “The Avengers” in order to raise awareness of the danger of the Ebola virus, and to praise the doctors who seek to confront it.
And if someone like Bill Gates is doing this, imagine what you should do, you should take advantage of new events and trends and try to link them to the content you want to publish. With a little creativity, you can achieve great results, which leads to increasing Twitter followers.
.10 Use your followers everywhere on the Internet smartly
If you own a website or even a free blog, ask your visitors or followers to follow your Twitter account, also take advantage of your followers on other social networking sites such as Facebook and Instagram.
And when you do that, be smart, try to offer some gifts, for example, or incentives to make anyone follow you, for example, you can tell your site visitors or your followers on Facebook… that anyone of them who follows you on Twitter will send them a free book in a message.
This book or this gift can be a simple PDF file that contains some important information in your field, which your followers need. Think outside the box a little and you will find yourself getting new followers every day.
.11 Tweet frequently
There are many who do not know that the tweet gets almost the most interaction in the first 3 hours of its publication, meaning that the age of the tweet is very simple, there are approximately 7000 new tweets every second.
That is why you have to publish at a higher rate than other social media, and you can schedule your posts using one of the free tools like Hootsuite, which helps you manage your social media accounts in order to save yourself a lot of time and effort.
.12 Tweet at the appropriate times
Using Twitter Analytics you can see which tweets are performing best, try to post usually at the same time. Often the best time to post on Twitter is in the early morning, after the usual work period in the country you're targeting ends, around 5 pm in Egypt.
Test more than one timing until you find the best one for you and your followers.
.13 Repost your good tweets
If you find that you have a good tweet or content that you posted several weeks ago, post it again, there is absolutely nothing wrong with that, on the contrary, Twitter itself advises that, you can change the image, for example, that you used previously if you want to make the content different.
As I mentioned, the lifespan of one tweet is very short, so use your best tweets more than once.
.14 Use the hashtag correctly
Of course, I do not need to mention the importance of hashtags in the world of social media, especially on Twitter. You can use many tools such as (ritetag) to find hashtags in your field, and you can also use the same hashtags used by the influencers you follow as long as they are appropriate for the content you provide.
But remember not to use more than two hashtags and no more, this is what Twitter itself advises, because more than this will cause confusion for the user.
Twitter users use these hashtags to search for content on a specific topic (the topic of the hashtag), and as long as your Tweet is useful, users will likely browse your profile and this will increase your Twitter followers.
.15 Use Twitter Analytics
Twitter offers many free tools for its followers, and I mentioned Twitter Analytics previously. This tool gives you all the information about your tweets and the amount of interaction on them, as well as very important information about your followers. Take advantage of all this information in your content plan, to know the best content that leads to increasing your followers, Hence, it is constantly published.
.16 Use advanced Twitter search
This tool is also provided by Twitter for free so you can search in a very advanced way for anything you want on Twitter. You can search for specific words mentioned, you can also search for specific people, and there are more possibilities that you have to try for yourself.
The more accurate you search, the more important and interactive content you will find in your field, which will help you, as I mentioned earlier, in getting more followers on Twitter.
.17 Use our free Twitter Decks tool
The best way to get followers on Twitter is to engage, the more you participate in the discussions of the influencers you follow and hashtags in your niche the more attention you will get, and as long as your profile is good, you will get more followers.
But it is quite cumbersome, as you have to follow more than one topic, hashtag, and influencer at the same time, so Twitter has developed this wonderful Twitter Deck tool for free for its users to make it easier for them.
This tool, as shown in the image, enables you to divide your screen into several parts, each part you can specify its settings, for example, you can allocate a part for messages, part for notifications, part for following a specific account on Twitter.
You can also customize the search pane, so that Twitter shows you the tweets that contain a specific word (as you can see in the picture I chose the word seo) and you can also filter the search results so that specific tweets are displayed.
You can view tweets with at least 100 likes or 50 retweets, you can set these settings as you like. Thus, you can use this tool to organize your time and to easily interact with any topic or influence.
You can also add new parts of the mark shown on the left in the image, and you can also remove any part at any time.
.18 Follow different influencers
It is true that you should be interested in a specific field and publish content related to that field, but this does not prevent you from following different accounts in several areas that you are interested in.
Perhaps because of this follow-up, you take advantage of an event to your advantage, for example, you can link between a football match and a strategy in your field, when you follow different influencers on Twitter in the areas that interest you, this increases your chances of creativity.
And not only that, but this will make you appear more familiar to your followers, as you are a normal person like them with many interests, which makes them relate to you more and therefore interact with you more, and all of this will definitely benefit you.
.19 Select your city on Twitter
If your Twitter account is for a company or organization with a location or headquarters, the use of the location feature that Twitter provides to you will be very useful to you, and will help you appear easily in the Twitter search results for your company's field of work.
You can also take advantage of this feature as well even if you do not own a company, perhaps you are promoting your site or your service in the field of free work, this helps anyone who wants to cooperate with you or help you to know whether you are close to him or not, he may want to talk to you or Meet you in person.
These small details are very important and greatly affect the relationships between influencers and business owners.
.20 Do not use illegal strategies
There are many services that enable you to buy followers, or you can randomly follow several accounts on Twitter in the hope that they will also follow you, and then unfollow them. This method is known as Follow For Follow.
All of these methods are absolutely useless, and will expose your account to the ban and no Twitter influencer will trust you. There are also many tools that analyze Twitter accounts to see if the followers are real or not.
.21 Provide more interactive content
As I told you before, Twitter is full of influencers, and these influencers and people in general love to give their opinions on various topics, so do polls and ask many questions in your tweets using appropriate hashtags. The more contentious the content and the more people in your field are interested in it, the more it will spread. This way you get more interaction and more followers.
If you follow these tips constantly when you post any new tweet, you will find yourself with time getting a great interaction on your content, and all of this will lead to what you want, which is to increase Twitter followers.
In the end, do not forget to share the topic with whoever you think needs it, and you can also always participate and ask questions through the comments below.